#WASHPAP2030 Toolkit

Social Media Tools

Keep the message alive! Get your friends and family involved and be creative and active on Social Media. TikTok, Instagram, Twitter, Facebook, etc., can be great advocacy tools!

Use the examples below to get started. Download our Advocacy Outreach Tools (PDF) for sample graphics and more.

Social Media Content


  • #G20Italy
  • #OneSharedWorld
  • #RiseOrFallTogether
  • #WASHPAP2030
  • #ShareTheWater

Sample Tweets

Ask global leaders to guarantee everyone clean water, basic sanitation & hygiene, & pandemic protection for a safer world. We #RiseOrFallTogether in #OneSharedWorld. Retweet and sign here: https://rebrand.ly/a99oj

G20 leader Twitter information

We are #OneSharedWorld, it’s time for greater investment in safe drinking water, basic sanitation and hygiene, and essential protection from deadly pandemics #WASHPAP2030

[Insert selected official’s Twitter handle] We, as #OneSharedWorld, are asking you to invest in the global future by investing in clean water, basic sanitation, & pandemic protection. We #RiseOrFallTogether

Sample TikToks

Take the “Share the Water Challenge”

1. How to Add to the Video

  • Watch the video above to see the idea: you are ‘passing’ along a glass of water to the next person in the video — a metaphor for sharing the WASHPAP message with the rest of world.
  • Decide what you want to say — see examples below — limit it to 5-20 seconds maximum.
  • Orientation of your camera should be vertical.
  • Pass a clear glass of water from your left to your right.
  • The glass should off screen at the beginning and end:
  • Before beginning to speak bring the water in from off-screen left
  • Hold the glass in front of you as you speak in support for WASHPAP
  • When you are done speaking, ‘hand’ the glass off-screen to your right

2. Share Your Video and Tag 3 Friends

  • Share your video to Instagram and other social media, and tag us: @OneSharedWorld.
  • In your post, tag or nominate three friends to also make and their G20 #ShareTheWater Challenge video.
  • Include the hashtags #WASHPAP2030 #riseorfalltogether #sharethewater if you have room.
  • Once you post your video, we’ll add it to the group video above!

3. Example Messages

  • Tell the world why you #ShareTheWater to support WASHPAP. Below are some examples to get you started. Scroll here to learn more about WASHPAP.
  • “The Covid-19 pandemic has demonstrated that in our interconnected world, we are only as safe as the most vulnerable among us.”
  • “3 billion people don’t have access to hand-washing facilities and unprepared public health systems are being overburdened by new covid cases.”
  • “Over a million people are dead from a pandemic that could and should have been avoidable.“
  • “Covid-19 is a wake-up call. Join me in calling on our G20 leaders to ensure we’re all safe by supporting WASHPAP. Let’s bring safe water, hygiene and sanitation to those who need it most.”
  • “I’m sharing this clean water to show my support for WASHPAP. Join me in telling G20 leaders to bring safe water, hygiene and sanitation to those who need it most.”